“We try and explain what makes him popular,” said Joyojeet Pal, U-M assistant professor of information. “Modi’s irony provides a form of political spectacle and resonated on social media as shown by high retweeting of his sarcastically worded messages.” India’s ‘Twitter-in-chief’: Decoding Modi’s social media brand ANN ARBOR—With 36 million followers on Twitter, Indian Prime … Continue reading Political Irony & Sarcasm on Twitter: New Study Finds it Appeals to Followers of India’s ‘Twitter-in-chief’