Kmart® Launches Ugly Holiday Sweater Challenge to Support St. Jude Children’s Research Hospital®
#UglySweaterforBetter, A New Addition to Kmart’s Annual Campaign to Raise Millions for Lifesaving Research and Treatment of Childhood Cancer and Other Life-Threatening Diseases
HOFFMAN ESTATES, Ill., Nov. 28, 2017 /PRNewswire/ — ‘Tis the season to wear the funniest, craziest and most ridiculously awesome ugly holiday sweaters. Kmart has launched #UglySweaterforBetter—a social media campaign that asks people to show off their favorite ugly sweaters in selfies, photos and videos while challenging others to do the same—to benefit St. Jude Children’s Research Hospital®. Starting today through December 24, Kmart will donate $1.00 to St. Jude* for every qualifying Facebook, Instagram or Twitter post that tags @Kmart and @stjude and includes the campaign hashtag #UglySweaterforBetter.
Backing this first-of-its-kind campaign built upon the sharing of ugly sweaters is a wide array of Kmart and St. Jude celebrity supporters and donors, including Adam Levine, Jaclyn Smith, Lucy Hale, Reggie Bush, Raven-Symonè, Camilla Belle, Olivia Holt, Bryan Greenberg, and many more. They will challenge other celebrities, family members, friends and fans to give back this holiday season.
“Kmart has been selling ugly holiday sweaters for decades, and our members just eat them up every year. They are a fabulous fad that everyone loves!” said Kelly Cook, Chief Marketing Officer for Kmart. “What better way to spread holiday cheer for a good cause than by wearing your silliest, wackiest, straight-up tackiest ugly sweaters to benefit the patients and families of St. Jude? This relationship means so much to Kmart’s associates and members, and we ask for people of all ages to join in on the fun, strike a pose and help us raise a ton of money for this special organization.”
Since 2006, Kmart has been one of the top fundraising corporate partners for St. Jude and raised more than $105 million for the hospital’s patients and families.
In addition to the social media challenge, members can support the #UglySweaterforBetter fundraising initiative by purchasing an exclusive $5.00 holiday bear ornament at Kmart stores or online at Kmart.com. For every qualifying ornament sold, Kmart will donate $1.00 to St. Jude**. Totes featuring artwork created by St. Jude patients are for sale for just $1.99 at all Kmart stores, with 100 percent of the proceeds benefiting St. Jude. Donations to St. Jude may also be made online via a link at Kmart.com/StJude.
*Kmart will donate $1.00 for every Instagram post tagging @Kmart and @stjude and using the #UglySweaterforBetter hashtag to St. Jude Children’s Research Hospital between 11/28/17 – 12/24/17, with a maximum donation of $50,000 to St. Jude.
